A boutique design studio specializing in brand identity, packaging, and campaign creative.

  • A glass of orange-colored beverage with ice, garnished with a cherry, an orange slice, and a straw, against a white background.
  • A woman holding a red beauty product box in front of her face, partially covering her cheeks and forehead, with her eyes closed.
  • Outdoor advertisement poster featuring a dog with a pet carrier, promoting Roverlund pet gear.
  • Screenshot of a website for Kristin McGee Movement, featuring a woman practicing yoga, with sections about classes, testimonials, and a subscription form.
  • A bag of Midnight The Decaf Coffee Company coffee with a green label featuring a crane and a night sky, against a blue background with floral illustrations.
  • Open magazines featuring images and descriptions of Brenne spirits and cocktails, arranged on a gray surface.
  • Open Lululemon membership box with photos of women exercising.
  • A woman with short blonde hair, topless, sitting on her knees in jeans, with her arms crossed over her chest, posing against a light gray background. The word "Reuffer" is tattooed on her arm, and the image features red cursive text that reads "Reuffer by MOTHER" overlaying the photo.
OUR WORK

BRANDS WE HAVE WORKED WITH

  • Lululemon logo with stylized 'A' symbol and company name in dark green text.
  • Vogue logo in black and green on a white background.
  • Black silhouette of a mother holding a child with the word 'MOTHER' in bold green text below.
  • Adobe logo consisting of a stylized 'A' and the word 'Adobe'
  • Logo with a geometric square design and the word 'RELATED' in bold uppercase letters.
  • L'Oréal logo with the brand name in black text and a simple black background.

WHAT WE OFFER

  • Branding

    Visually distinct brand identities rooted in graphic design, creative direction, and storytelling. From logos and typography to packaging and supporting collateral, each system is designed to feel cohesive, intentional, and deeply connected to the brand behind it.

  • Campaign Creative

    Creative concepts and art direction designed to bring brands to life across launches, campaigns, digital, print, and social. Rooted in storytelling and imagery, the work is built to feel immersive, emotionally resonant, and visually memorable.

  • À La Carte Design Services

    Flexible creative support across print, digital, packaging, presentations, social, custom gifting, and production design. From foundational brand materials to one-off creative projects, the work is tailored to meet the needs of each brand, launch, or moment.

OUR SERVICES

Featured Work

A BRAND & PACKAGING REFRESH

A BRAND & PACKAGING REFRESH

DESIGNING A RESIDENTIAL IDENTITY

DESIGNING A RESIDENTIAL IDENTITY

VIS ID FOR A DENIM COLLAB

VIS ID FOR A DENIM COLLAB

LAUNCHING ADOBE PSX ON SOCIAL

LAUNCHING ADOBE PSX ON SOCIAL

SEE MORE WORK

About Reifler Studio

Reifler Studio is led by graphic designer and creative director Kelsey Reifler. After years of working across agencies, publications, and global brands, she founded the studio to create a more personal and collaborative way of working rooted in thoughtful design and close creative partnership.

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  • “Kelsey is the real deal; she is smart, hardworking and diligent. But what is truly remarkable about Kelsey is her curiosity. Part of being a successful designer is a constant curiousness. She is destined for success.”

    SARAH RUBY, VOGUE CREATIVE DIRECTOR

  • “Kelsey is an incredibly talented, focused and creative individual. Her attention to detail and approach to problem solving is fantastic and she infuses her curious nature and great knowledge of popular culture into her ideas- to conceive and execute work that is relevant and beautiful.”

    HENRIETTA GALLINA, CO-EIC & CREATIVE DIRECTOR AT CITIZEN MAGAZINE

  • “Kelsey is such a pleasure to work with. She is incredible with branding and design as well as website design. She can do it all! I can't recommend her enough.”

    KRISTIN MCGEE, CELEBRITY YOGA + PILATES INSTRUCTOR & FORMER PELOTON INSTRUCTOR

  • “Kelsey immediately understood our vision and translated it into thoughtful, beautiful design. Her eye is unmatched—and she’s a true joy to work with.”

    SANDRA PARK, FOUNDER OF SEAIRE BEAUTY

  • “Reifler Studio built our brand from the ground up—crafting every detail with care and leading the campaign with the right creative partners. Kelsey made the process seamless and the outcome stronger than we imagined.”

    TORI FORBES-ROBERTS, FOUNDER OF TFR SHOES