Elevating a Modern Real Estate Brand
Brand Urban needed a refined visual identity to align with its evolving portfolio and market positioning. The goal was to create a sleek, contemporary aesthetic that balanced sophistication with accessibility, ensuring the brand stood out in the competitive real estate landscape.
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Brand strategy
Vis ID book
Logo + icon
Website
Print + marketing collateral
Social guidelines / templates
The Creative
Photography guidelines that emphasized architectural details and urban vibrancy.
A clean, contemporary color palette featuring neutral tones with strategic accent colors for differentiation.
Refined typography that blends modern minimalism with high-end appeal.
Branded collateral and signage to create a seamless identity across digital and physical spaces.
Icon process: versions before landing on final mark
