Designing a Branded Pop-Up
Koku needed a branded pop-up experience that reflected its superfood ingredients and creamy, allergy-free formulations. The goal was to create a space that felt elevated yet temporary, aligned with existing pint branding, and used fully sustainable materials—all while ensuring a cohesive and engaging brand presence.
-
Branding strategy
Vis ID book
Exterior/interior pop up shop design
Merchandise
Print + marketing collateral
Signage
Menu design
Wall art/decals
-
Koku has now rebranded as Sunscoop
The Creative
The pop-up design needed to be entirely temporary, ensuring no permanent alterations to the space while using sustainable materials that aligned with Koku’s values—all while maintaining an elevated, branded experience
Storefront & Environmental Design – Exterior and interior decals, wall art, and signage emphasizing Koku’s ingredient-driven identity.
Educational Signage & Menu Design – Visual storytelling highlighting superfood benefits and unique flavor profiles.
Branded Merchandise & Packaging Touchpoints – Cohesive branding across merch, packaging accents, and pop-up collateral.
After the success of the sixth month Koku Scoop Shop, Koku was invited to do several tasting events at Whole Foods. Koku now can be found at Whole Foods throughout the U.S.
