Refining a Design-Forward Pet Brand
Roverlund needed a refined visual identity to align with their upcoming website launch and expanded product line. Inspired by 80s/90s outdoor adventure nostalgia, we developed a creative direction that balanced premium durability with playfulness, drawing from vintage Patagonia and REI ads.
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Brand strategy
Vis ID book
Photography specs/guidelines
Packaging
Print + marketing collateral
E-mail templates
Digital + social ads
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The Creative
Photography guidelines that emphasized movement and exploration.
A bold, nostalgic color palette with deep greens, blues, and neon pops.
Block typography reminiscent of classic outdoor gear branding.
Sustainable materials for packaging, hang tags, and marketing collateral, reinforcing Roverlund’s eco-conscious mission.
