A Sophisticated, Metropolitan Identity for a WPB Residence
The Laurel brings modern, metropolitan living to the tropical oasis of West Palm Beach. As the city evolves beyond its old reputation, the creative challenge was to develop a visual identity and campaign that captured both urban sophistication and resort-style ease.
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Full brand identity
45 page brochure
Print + marketing collateral
Art direction of illustrations
Advertising
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Freelance Design Lead & Designer at &Partners
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Real Estate Developer: Related
ECD: David Schimmel
Creative Director: Thanyanun (Pod) Nopmaneerasmee
Illustrator: Ines Maestre
Account Director: Farah Fazalbhoy
The Creative
The design system blended timeless elegance with tropical nods, creating a balance of luxury and vibrancy:
Illustration-led storytelling to evoke aspiration and exclusivity.
A refined color palette inspired by coastal luxury.
Elegant yet modern typography to reinforce a sophisticated lifestyle.
Photography direction that framed The Laurel as a seamless blend of city living and resort relaxation.
